Introduction
Welcome to the world of specialty coffee! Specialty coffee is unlike any other coffee. Specialty coffee is grown on small mountain top farms, at high altitudes, in hard to reach places. At high altitudes the beans take longer to mature, resulting in sweeter and more complex flavors. The steep mountain slopes provide better drainage, thus reducing the beans moisture content and concentrating the flavors within the beans. The farmers who grow this coffee value quality over quantity. They have spent generations carefully cultivating their plants to produce the most flavorful and highest quality coffee in the world. Every year they take extreme care to insure the coffee beans are free of defects and only picked once they reach their peak ripeness. This attention to detail ensures that only the best beans get passed on to the roasters. However, just getting beans from a specialty coffee farm isn’t enough to produce specialty coffee. The beans must be skillfully roasted by a Master roaster. It takes years of training and experience to bring out the floral and fruity notes within the beans.The roaster must pay careful attention to the sight, smell, and sound of the beans as they roast to bring out the coffees best characteristics. Once roasted, specialty coffee can’t be allowed to sit in a store to become stale and lose its flavor. Instead, it must be sent directly to you. When drinking a cup of specialty coffee, you’ll notice the rich and vibrant fruity flavors of the beans, the subtle chocolaty notes, and the pleasantly fresh aroma that fills the air. You’re not just drinking a better cup of coffee, you’re tasting the care the farmer put into cultivating the beans, and skill of the roaster, and the effort of the many other master craftsmen who have dedicated their craft to producing the world's greatest coffee.